PPC Marketing or Pay Per Click Advertising as its also known is the practice of listing your business product or service in the top 4 positions of the search engine and you pay a set amount each time a potential customer clicks on your ad.

We like to use Google or Bing or a combination of both to drive maximum results and both search engines allow you to set a budget which is perfect for small and medium sized local businesses.

The power of PPC on the Google engine is immense. It allows you to really hone in on your target customer when they are searching for your business, product or service and the best part is you only pay when the customer actually clicks on your ad (you dont pay for impressions)!

Results come in fast with PPC vs relying on organic traffic, its a great tool to use that should be in every businesses marketing strategy!